Chucks, Cons, whatever you want to call them, Converse shoes have stood the test of time and keep reinventing themselves.. All because of makers like Michelle.. Taking a staple and turning it into a trend. Meet Michelle and her company, Tricked Kicks.

Please tell us a bit about yourself and one interesting fact.

I am a wife and a mom of 3 amazing kids ages 12, 10 and 7. I am a dance mom and a baseball mom. My husband and I have been together since we were 16 years old. I am a teacher and love crafts!

Where did your business idea come from?

I had seen a pair of the baseball blinged Converse shoes online and thought, “I must have those shoes!” So I decided to make them and then (with the encouragement of family and friends) decided that this and other styles like basketball, soccer and hearts would be wanted and loved by others.

How do you balance parenthood with your business?

Being a mom will always come first and yes I do find it tough to balance my time. I do try to do most of my work during the day while the kids are at school because once they come home I know that I won’t be able to get anything done. I also include my kids into my business. They love helping me prepare the shoes to be blinged, sort the rhinestones, and package the items to be shipped. They are great helpers and it is fun times spent together.

How long does the average item take for you to create?

I would say, on average, it takes me about 90 minutes to complete a pair of shoes. The more intricate designs do take longer, and the simpler ones I could create in about an hour.

Do you receive many custom orders and if so, how much input do clients have?

I receive many custom orders. In fact, most of the inspiration for new products comes from customers requesting custom orders. I do love to get these custom orders as it does make what I do more interesting. My clients have lots of input from what design they want, to words or numbers added on to the shoes, and in a colour of their choosing. I work closely with my clients to ensure that they are getting exactly what they are looking for. My favourite response that I got from a custom order from a mom of the Bat-Mitzvah girls was: With tears in her eyes she said, “How did the woman know EXACTLY what I wanted?”

Do you ever make anything for yourself?

YES! I am my best customer! My daughters and I will not walk out the door without wearing our Tricked Kicks and of course we have pairs for all occasions. I especially love wearing my baseball blinged Converse shoes to my son’s baseball games!

Want some bling for yourself? Follow Michelle and her Tricked Kicks online!

Instagram: @trickedkicks

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